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By the team of Prime Legal
Predatory Pricing in Indian E-Commerce: A Critical Analysis of CCI’s Approach to Deep Discounts and Flash Sales
Predatory Pricing in Indian E-Commerce: A Critical Analysis of CCI’s Approach to Deep Discounts and Flash Sales
September 16, 2025by Primelegal Team

Abstract Predatory pricing is becoming a major competition issue in the e-commerce space in India, where platforms use discounts and flash sales to

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